Direct navigation traffic is by far the most highly targeted form of web traffic available.
Marc OstrofskyTraditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
Marc OstrofskyEveryone knows what search engines are. But relatively few know how to use them effectively.
Marc OstrofskyThe number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.
Marc Ostrofsky