Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.

Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

Everyone knows what search engines are. But relatively few know how to use them effectively.

Domain names and websites are Internet real estate.

Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.

Opportunities present themselves every day - to everyone. You just have to be alert and ready to act.