People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.

Attention to detail can't be (and never is) added later. It's an entire development philosophy, methodology, and culture.

With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.

Keep building and supporting new tools, technologies, and platforms to empower independence, interoperability, and web property ownership.

Charge for something and make more than you spend.

Microsoft loves losing money with online services, so this should stay free forever... unless they get a new CEO who isn't crazy about pouring billions into a hole.

I've worked with many large and small publishers, and nearly all of them love the value that Instapaper provides to their readers.