People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.

I started out from a pretty modest background, so I always had a pretty good sense of money. I always had to work for my money, save my own money, I always bought my own stuff with my money... trying not to waste money unnecessarily.

Instapaper does support paywall sites. I have a list of them, that when someone saves something it sends a copy of the page as they are viewing it only to them. If you subscribe to a paid site, you can save the content. I'm not really touching the money.

Emphasizing and rewarding length over quality results in worse writing and more reader abandonment.

I don't need every customer. I'm primarily in the business of selling a product for money. How much effort do I really want to devote to satisfying people who are unable or extremely unlikely to pay for anything?

People will pay for something they like because they want to ensure its future.

Instapaper is much bigger today than I could have predicted in 2008, and it has simply grown far beyond what one person can do. To really shine, it needs a full-time staff of at least a few people.