Instapaper wouldn't be of as much value if it weren't for these mobile and e-reader devices. They give you a separate physical context for reading.

With Instapaper, I can take a few months off. I can't stop publishing 'The Magazine' for two months and work on something else.

People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.

I've worked with many large and small publishers, and nearly all of them love the value that Instapaper provides to their readers.

I don't need every customer. I'm primarily in the business of selling a product for money. How much effort do I really want to devote to satisfying people who are unable or extremely unlikely to pay for anything?

Emphasizing and rewarding length over quality results in worse writing and more reader abandonment.

Instapaper wouldn't be of as much value if it weren't for these mobile and e-reader devices. They give you a separate physical context for reading.