Instapaper is much bigger today than I could have predicted in 2008, and it has simply grown far beyond what one person can do. To really shine, it needs a full-time staff of at least a few people.

With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.

Google won't break into your home. You'll invite them in.

I've worked with many large and small publishers, and nearly all of them love the value that Instapaper provides to their readers.

Apple already had everyone's billing information from iTunes... you could buy things just by typing in your password... That, for the first time, brought very, very easy payment to the modern software world. That, more than anything, is why there is a business for paid apps.

Programmers work in bursts of productivity. Then, they let the brain rest and get back into it. A lot about the office world is not a great fit for me.

Instapaper wouldn't be of as much value if it weren't for these mobile and e-reader devices. They give you a separate physical context for reading.