Just doing a project because its an opportunity wont create meaning. As an artist, I need something to communicate.

When I'm approached by brands I use the kind of philosophy - I don't really get into a project unless I feel I can make something that will be honest for me.

Just doing a project because its an opportunity wont create meaning. As an artist, I need something to communicate.

I love the idea of bringing my work to the general public, not just people who go to gallery openings.

I think in America there's this free flow between fashion, art, architecture, music and design. In Europe it's more segregated between those different disciplines I think.

The durational aspect of video art is very different from photography or sculpture. The idea of looping things interferes with that a little bit. It eliminates that finite viewing period which I think is not so expressive sometimes.

I like controversy. The more controversial it gets, the more interesting it is.