Power doesn't come from CONTENT, power comes from content that MOVES.
You can't fake authenticity.
Content has no economic value unless it's shared and it's acted on.
The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.
We are on the cusp of a marketing revolution. And it's being led by YOU.
Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.