Power doesn't come from CONTENT, power comes from content that MOVES.
Content has no economic value unless it's shared and it's acted on.
You can't fake authenticity.
Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.
We are on the cusp of a marketing revolution. And it's being led by YOU.
You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.