An average English word is four letters and a half. By hard, honest labor I've dug all the large words out of my vocabulary and shaved it down till the average is three and a half... I never write metropolis for seven cents, because I can get the same money for city. I never write policeman, because I can get the same price for cop.... I never write valetudinarian at all, for not even hunger and wretchedness can humble me to the point where I will do a word like that for seven cents; I wouldn't do it for fifteen.
Mark TwainIt{California} is the land where the fabled Aladdin's Lamp lies buried-and she {San Francisco} is the new Aladdin who shall seize it from its obscurity and summon the genie and command him to crown her with power and greatness and bring to her feet the hoarded treasures of the earth.
Mark Twain