When information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.

Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

Man works when he is partially involved. When he is totally involved he is at play or leisure.

To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.

In antiquity and the Middle Ages reading was necessarily reading aloud.