The literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.

One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.

By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

Typographic man can express but is helpless to read the configurations of print technology.

The 'content' of any medium is always another medium.