The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.

It is critical vision alone which can mitigate the unimpeded operation of the automatic.

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.

... Their power to see environments as they really are.

Relativity theory forced the abandonment, in principle, of absolute space and absolute time.

Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.