In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
Marshall McLuhanI am resolutely opposed to all innovation, all change, but I am determined to understand whatโs happening. Because I donโt choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, youโre in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something Iโm resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.
Marshall McLuhanOf the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar
Marshall McLuhanPhysiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.
Marshall McLuhan