Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visual, electronic world in the language of the visual world of Newton.
Marshall McLuhanSentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.
Marshall McLuhanTo see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.
Marshall McLuhanThe suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.
Marshall McLuhanPeople hope that if they scream loudly enough about "values" then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
Marshall McLuhan