I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

[Logo] is an encapsulation of an emotion.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Remember, that the logo is really the dot on top of the i.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.