When we brand things, our brains perceive them as more special and valuable than they actually are.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

Word-of-mouth is powerful, trusted, and cheap.

When we brand things, our brains perceive them as more special and valuable than they actually are.

Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.