If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.

Word-of-mouth is powerful, trusted, and cheap.

Brand handling synergy means developing and communicating your company's values and identity consistently.

Branding is not about what something says or what it means, but how it makes us feel.