Brand handling synergy means developing and communicating your company's values and identity consistently.

[Logo] is an encapsulation of an emotion.

Sex doesn't sell anything other than itself

Rituals build brands.

We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Products are produced in the factory; brands are produced in our minds.