A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.
Martin LindstromBig data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.
Martin LindstromA competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.
Martin LindstromOnline marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
Martin LindstromBrands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications
Martin Lindstrom