We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Sex doesn't sell anything other than itself

When we brand things, our brains perceive them as more special and valuable than they actually are.

Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.

We're all obsessed with our smartphones and thus really don't see anything around us.

I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.