Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

[Logo] is an encapsulation of an emotion.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

The reality is that a brand can no longer afford to be "friends with everyone."