Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

Branding is not about what something says or what it means, but how it makes us feel.

When we brand things, our brains perceive them as more special and valuable than they actually are.

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.