Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

Rituals build brands.

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

Imagine Pepsi without Coke. Impossible, right?

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.