New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

Thus ideas like subliminal advertising today rarely works and or even exists.

Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.

Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.

Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

Imagine Pepsi without Coke. Impossible, right?