A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.
Martin LindstromPlacing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come from? One story has it that two bartenders in California were curious how fast a ritual could spread. Astonishingly fast, they discovered.
Martin LindstromOnline marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
Martin LindstromWhat do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.
Martin Lindstrom