A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

We're all obsessed with our smartphones and thus really don't see anything around us.

Word-of-mouth is powerful, trusted, and cheap.

Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.

Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

[Logo] is an encapsulation of an emotion.