I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.
Martin LindstromWe're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.
Martin LindstromWhere big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.
Martin Lindstrom