I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

The enemy shapes the brand.

Branding is not about what something says or what it means, but how it makes us feel.

Imagine Pepsi without Coke. Impossible, right?