I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.

We're all obsessed with our smartphones and thus really don't see anything around us.

Products are produced in the factory; brands are produced in our minds.

The world's holy texts are built on ancient oral traditions.

The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

Remember, that the logo is really the dot on top of the i.

A global brand building strategy is, in reality, a local plan for every market.