Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.

A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

Word-of-mouth is powerful, trusted, and cheap.

I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

[Logo] is an encapsulation of an emotion.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.