Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.

Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

Sex doesn't sell anything other than itself

I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

When we brand things, our brains perceive them as more special and valuable than they actually are.

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.