Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.

We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.

Sex doesn't sell anything other than itself

[Logo] is an encapsulation of an emotion.

I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

Thus ideas like subliminal advertising today rarely works and or even exists.