Products are produced in the factory; brands are produced in our minds.

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

The reality is that a brand can no longer afford to be "friends with everyone."

Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.

We're all obsessed with our smartphones and thus really don't see anything around us.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.