Products are produced in the factory; brands are produced in our minds.

Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.

Products are produced in the factory; brands are produced in our minds.

A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

The world's holy texts are built on ancient oral traditions.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.