The reality is that a brand can no longer afford to be "friends with everyone."

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.

Thus ideas like subliminal advertising today rarely works and or even exists.

Sex doesn't sell anything other than itself

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.