Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.
Martin LindstromSpinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
Martin LindstromBranding is not about what something says or what it means, but how it makes us feel.
Martin LindstromOpinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
Martin Lindstrom