The reality is that a brand can no longer afford to be "friends with everyone."

Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

The reality is that a brand can no longer afford to be "friends with everyone."

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

[Logo] is an encapsulation of an emotion.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.