Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.

The world's holy texts are built on ancient oral traditions.

Rituals build brands.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Remember, that the logo is really the dot on top of the i.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.