Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.

The world's holy texts are built on ancient oral traditions.

Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.

Thus ideas like subliminal advertising today rarely works and or even exists.

I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.