Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.