Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

Brand handling synergy means developing and communicating your company's values and identity consistently.

If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Thus ideas like subliminal advertising today rarely works and or even exists.

Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.