F1 is exciting, its values are attractive and it could be an even better family sport.

Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.

If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?

You have to see it on a broader level. But you also have to activate it properly.

It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.