F1 is exciting, its values are attractive and it could be an even better family sport.

There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is a fixture in the Sunday afternoon TV programmes, and probably flamboyance - those white silk suits and devil-may-care attitudes - would be outworn attributes today.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

F1 is exciting, its values are attractive and it could be an even better family sport.

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.