There are people that thinks that type should be expressive. They have a different point of view from mine.

The pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything; it's totally submissive to you.

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

If you do it right, it will last forever.

The life of a designer is a life of fight: fight against the ugliness.

Graphic Design is the communication of information in an appropriate visual manner.

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.