Our solution on 'The Simpsons' is to do jokes that people who have an education, or some frame of reference, can get. And for the ones who don't, it doesn't matter, because we have Homer banging his head and saying, 'D'oh!'
Matt Groening'The Simpsons' from the very beginning was based on our memories of brash '60s sitcoms - you had a main title theme that was bombastic and grabbed your attention - and when you look at TV shows of the 1970s and '80s, things got very mild and toned down and... obsequious.
Matt GroeningSometimes people try to read into my strip and find out what my state of mind is. And I can say if I'm in a good mood, generally the comic strip starts out in a good mood, but the punchline is very negative and sour.
Matt GroeningActually, I've been working on a plan. During the exam, I'll hide under some coats, and hope that somehow everything will work out.
Matt GroeningThe nice thing about 'Futurama' for me personally was that it was a way to honor some of the traditional ideas in literary science fiction, not so much movie or television science fiction - although we have that too, obviously. Our situation, a workplace comedy, led to all sorts of stuff.
Matt Groening