I always thought that television was the way to go in my goal to invade pop culture because it got to towns in which there were no bookstores. That's how I used to think of it: How do I reach kids who not only don't read but probably have no access to much in the way of books?
Matt Groening'Adult Swim' on the Cartoon Network is unbelievable. And 'South Park' continues to do great stuff. And 'Family Guy' and the various other Seth MacFarlane projects are amazing.
Matt Groening