There is no rivalry between Google and traditional advertising.

Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.

There is no rivalry between Google and traditional advertising.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

I don’t have to win. I just have to make you lose.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

All media owners want to attract advertising revenue. Google is no different.