When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.

Advertising at its worst will be killed by the Internet. And rightly so.

I'm instinctively a Conservative.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.