It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.
Maurice SaatchiAmerica was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.
Maurice SaatchiAdvertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Maurice SaatchiAdvertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Maurice SaatchiAmerica's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.
Maurice Saatchi