Sam Walton's values are: treat the customer right, take care of your people, be honest in your dealings, pass savings along to the customer, keep things simple, think small, control costs and continuously improve operations.

Sam Walton was a master storyteller who used illustrative stories to reinforce his cultural standards.

The key to competing and surviving against Wal-Mart is to focus your business into a niche or pocket where you can leverage your strengths in the local marketplace.

When you compete with Wal-Mart, even if you think you've found a niche don't ever become complacent.

Sam Walton instilled ownership of the products in the stores into the collective consciousness of every associate regardless of what job they did for the company.

Sam Walton's values are: treat the customer right, take care of your people, be honest in your dealings, pass savings along to the customer, keep things simple, think small, control costs and continuously improve operations.

Wal-Mart's success strategies and tactics are easy to understand yet hard to duplicate.