Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.

I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.

I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.

If you can announce the Higgs Boson in Comic Sans, clearly anybody can do anything.

Everyone can have an opinion on a logo.

Designs that have a whiff of complex impenetrability tends to suggest big, complicated ideas. Academic writing tends to work the same way, I understand.