A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

Curiosity is the greatest source of ideas, retail revolutions, and insights.