The choices we make define our future.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.

Completely understand the customer by seeking an intense, complete and empathetic understanding.