The choices we make define our future.

Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

The choices we make define our future.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.