The choices we make define our future.

Failure to make the tough but necessary choices means slow painful death.

Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

All great companies have spirit and culture. Mean spirited returns mean spirit.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.