The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.

People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

Epidemics of "bad" voice can kill your reputation overnight.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.