Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

All great companies have spirit and culture. Mean spirited returns mean spirit.

Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.