Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

The choices we make define our future.

Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

You make money when you get visitors to go through the entrance at capacity.