Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.

Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."

A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

Curiosity is the greatest source of ideas, retail revolutions, and insights.