Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Failure to make the tough but necessary choices means slow painful death.

Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.

I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.