Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

You make money when you get visitors to go through the entrance at capacity.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

Failure to make the tough but necessary choices means slow painful death.

People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.