My best clients tell stories that inspire. They tell stories about situations that you can identify with.

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high goal, enforce a time-based output scheme and stay connected all the way down in their organization. They have to do this sincerely every day, everywhere.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.