Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
Michael J. SilversteinA curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.
Michael J. SilversteinAll companies have many opportunities. Strategy is about allocation of resources and priorities.
Michael J. Silverstein