The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.

All great companies have spirit and culture. Mean spirited returns mean spirit.

Respond to your customer's dissatisfactions with precision and power.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.