The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.

A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.