The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."

Respond to your customer's dissatisfactions with precision and power.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

All great companies have spirit and culture. Mean spirited returns mean spirit.

Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

Curiosity is the greatest source of ideas, retail revolutions, and insights.