Respond to your customer's dissatisfactions with precision and power.

Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.

Respond to your customer's dissatisfactions with precision and power.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

Completely understand the customer by seeking an intense, complete and empathetic understanding.