Respond to your customer's dissatisfactions with precision and power.

Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of help, access to just about anything they wish. The average consumer lives on $53,000 a year and has daily tradeoffs and compromises that must be made. I took a CEO into a trailer park so he could observe first-hand - and understand - how consumers use his product.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.