People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.

Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.