You need to have sufficient resources against your priorities. Your eyes have to be open every day.

Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high goal, enforce a time-based output scheme and stay connected all the way down in their organization. They have to do this sincerely every day, everywhere.

Define a winning proposition that is consumer right and delivers margin accretion.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.