You need to have sufficient resources against your priorities. Your eyes have to be open every day.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

You make money when you get visitors to go through the entrance at capacity.

Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high goal, enforce a time-based output scheme and stay connected all the way down in their organization. They have to do this sincerely every day, everywhere.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

Failure to make the tough but necessary choices means slow painful death.