The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.
Michael J. SilversteinToo many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
Michael J. SilversteinCompletely understand the customer by seeking an intense, complete and empathetic understanding.
Michael J. SilversteinIf you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.
Michael J. SilversteinDefine a winning proposition that is consumer right and delivers margin accretion.
Michael J. SilversteinThe truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.
Michael J. Silverstein