You need to have sufficient resources against your priorities. Your eyes have to be open every day.

Respond to your customer's dissatisfactions with precision and power.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

Epidemics of "bad" voice can kill your reputation overnight.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Truth is so difficult to hear about. It must be experienced.