You need to have sufficient resources against your priorities. Your eyes have to be open every day.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Completely understand the customer by seeking an intense, complete and empathetic understanding.