You need to have sufficient resources against your priorities. Your eyes have to be open every day.

Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.