Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.