Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

All great companies have spirit and culture. Mean spirited returns mean spirit.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.

The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

Take an expansive view of the consumers needs and expand beyond your current boundaries.