Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

Truth is so difficult to hear about. It must be experienced.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

Epidemics of "bad" voice can kill your reputation overnight.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.