Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

You make money when you get visitors to go through the entrance at capacity.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.

All great companies have spirit and culture. Mean spirited returns mean spirit.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.