Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.
Michael J. SilversteinTake an expansive view of the consumers needs and expand beyond your current boundaries.
Michael J. SilversteinA curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.
Michael J. Silverstein