Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.